When Backdoor set up its new store at Central Mall Rotorua, it needed signage that would match the brand’s energy and work across the whole fitout. The shopfront had to grab attention in the mall concourse, the interior needed to showcase the surf and streetwear labels Backdoor stocks, and the exterior glazing needed to bring the brand out to passing foot traffic.

As a Rotorua signage company with in-house sign design, fabrication and installation, StarSign took on the complete signage package. That meant one team, one point of contact, and a consistent finish from the street-facing glass to the back wall.

The brief called for signage that would:

• Make the Backdoor brand stand out, day and night, in a busy shopping mall
• Show off the store’s key surf and streetwear brands in a clean, premium way
• Carry the brand’s colours and look across every touch point
• Be installed safely and efficiently around mall trading hours

Illuminated lightbox fascia sign: The centrepiece is the illuminated Backdoor sign above the entrance. The white lettering and the signature lime-green logo glow evenly against the black painted fascia, so the store is easy to spot from the far end of the mall concourse. We fabricated the sign in our Rotorua workshop and installed it on site from scaffolding, with the work area cordoned off to keep shoppers safe.

Acrylic brand logo signs: Inside, we produced a run of acrylic logo signs for the feature wall above the clothing racks. The labels include O’Neill, Quiksilver, Nike SB, Roxy, DC, Volcom, RPM and Salty Crew. We used our ZUND CNC cutting system to cut each logo cleanly, and mounted them evenly along the wall so the store looks like a curated multi-brand destination.

Branded entrance pillar sign: The pillar next to the entrance was wrapped in a black branded sign with stacked brand logos. This turns an often-overlooked structural element into a showcase for the store’s brands at the point where customers decide whether to walk in.

Window vinyl graphics: On the exterior glazing, we installed a large-format window vinyl featuring the Backdoor logo over a full-height surf image. It brings the brand’s coastal lifestyle feel to the street side of the mall and grabs the attention of passers-by.

Backdoor Central Mall Rotorua now has a complete, consistent signage fitout. It includes a bright illuminated shopfront sign, a premium acrylic brand wall, a branded entrance pillar and eye-catching window graphics, all designed, made and installed by one local team.

This is the advantage of working with an experienced Rotorua building signage and fitout signage company. Everything is produced in-house, the quality stays consistent, and the installation is planned around the realities of a live retail site. Whether you’re opening a new shop, refitting a tenancy or refreshing your shopfront anywhere in Rotorua or the Bay of Plenty, StarSign can deliver the full package.

Planning a retail fitout or new shopfront? Get a quote from StarSign.

Here are some useful links

• Why choose StarSign for building & shopfront signs?
• Pizza Hut Central Mall – another Central Mall Rotorua project
• Our signage services
• Download the “StarSign – Signage and Display Playbook”