Rice Rice Baby approached Star Sign with a clear vision—create a bold, modern signage presence that reflects their energetic brand while maintaining consistency across multiple restaurant locations.

As a fast-growing hospitality brand, they needed signage that would not only stand out in busy urban environments but also scale efficiently as new stores opened. The challenge was to deliver a signage solution that balanced visual impact, durability, and brand consistency.

Our team worked closely with Rice Rice Baby to design and deliver a cohesive signage package tailored for the hospitality environment.

A key feature of this project was the use of illuminated lightbox signage, engineered to maximise visibility both day and night. We fabricated custom lightboxes to ensure even illumination, vibrant colour reproduction, and a premium finish aligned with the brand.

Each sign was manufactured using high-quality materials to withstand New Zealand conditions, while maintaining a clean and modern aesthetic. Installation was carried out with precision to ensure consistency across all locations.

Throughout the process, we focused on:

• Achieving strong street presence and visibility
• Maintaining consistent branding across multiple sites
• Ensuring long-term durability in high-traffic environments
• Delivering efficient rollout capability for future expansion

The result is a striking and highly recognisable signage system that enhances Rice Rice Baby’s brand presence across New Zealand.

The illuminated signage creates a strong visual anchor for each location, attracting foot traffic and reinforcing brand identity both day and night. The consistency across sites ensures customers instantly recognise the brand, no matter where they are.

This project demonstrates how well-executed restaurant signage can play a critical role in supporting business growth, customer engagement, and long-term brand success.